The 2025 MTV Video Music Awards on September 7th in New York City was a night filled with glamour and unforgettable moments, but it also sparked some surprising controversies. Blackpink’s Rosé made history with her stunning win, while her bandmates faced both celebration and criticism, igniting discussions across social media.
Rosé, representing Blackpink, shone brightly on the red carpet and took home the coveted Song of the Year award for her track “AP.” This achievement marked her as the first non-American artist to win in this category, a milestone celebrated as a significant moment for Asian representation in mainstream music. Her victory resonated beyond K-pop, with fans and industry insiders applauding her groundbreaking accomplishment.
Blackpink also secured the Best Group award for the second time, solidifying their status as trailblazers in the music industry. Lisa added to the group’s accolades by winning Best K-Pop for her song “Born Again,” making her the first K-pop soloist to achieve three wins in this category. The group’s success was met with enthusiastic support from fans, family, and fellow artists.
However, the night wasn’t without its share of drama. Critics questioned Lisa’s win, suggesting that her English-language song didn’t fit the K-pop genre. Fans quickly defended her, reminding everyone that past winners have also included English songs, and the category is determined by fan votes, highlighting the dedication of her supporters.
Rosé also faced some backlash, with online critics downplaying her historic win by claiming she was ignored during her acceptance. In reality, she received a warm embrace from Daniel Ramos, the director of her music video, who praised her on social media. The audience’s applause was thunderous, and even Ariana Grande was seen cheering for Rosé, further dispelling claims of neglect.
The night continued with Rosé mingling with high-profile celebrities, including sharing a heartfelt moment with Lady Gaga and connecting with Tate McRae. After the awards, Rosé was spotted in New York, showcasing her Puma Rosie collection, much to the delight of her fans.
Meanwhile, Jennie’s recent split from Gentle Monster, the eyewear brand she was closely associated with, has raised eyebrows. Following her departure, she made an appearance at Ray-Ban’s pop-up store in Korea, signaling a significant shift in her brand partnerships. This move could potentially impact the competitive landscape of smart eyewear, especially as Ray-Ban collaborates with Meta.
As the dust settles from the VMAs, fans are left wondering what the future holds for Blackpink and their individual journeys. What will be the next chapter for these K-pop queens?